House of UX is run by Anna Söderbom and consists of a network of skilled UX content specialists

About Anna Söderbom

Anna has been working in content for over 15 years. Most recently at Swedish tech companies where she’s built and scaled teams that work with localisation and UX writing.

She started House of UX in 2022 and is now helping companies work with these disciplines.

What people say

  • “Hiring Anna has helped level up our localization efforts and made our team’s job much easier. Working with her has been an ideal consultant experience, identifying gaps, putting a plan in place to fix them, and setting things up for future success.”

    Baz Hand
    VP Marketing, Proxify

  • “Anna is very solution-oriented and excellent at understanding and translating business needs into hands-on, quality solutions. She has been a great help in establishing our new tonality and creating content based on the users’ needs. She is quick, highly engaged, and has an eye for detail.”

    Ylva Pagmén
    CEO, Wellon

  • “Anna's expertise, eye for detail and industry knowledge were invaluable in corralling our course content into shape. Quick, responsive, and a dream to work with. I would highly recommend you hire Anna now.”

    Gordon MacRae
    Head of Learning, UX Content Collective

  • “Aside from being highly organised and knowledgeable about her field, Anna has incredible attention to detail. Whenever we worked together on a project, I could relax and focus on my own role because I knew she would assure quality from her side. I’ve rarely worked with someone so good at just getting s**t done.”

    Sarah Long,
    Copywriter, iZettle

  • “As the leader of Kry’s UX writing team she was a strong advocate for content-first design, and set up the scalable processes that help our team deliver better experiences for users. She is a kind, witty, calm person and an effective leader. Any content team will be fortunate to work with her.”

    Celia Brightwell
    Senior UX writer, Kry

  • “Working with Anna is a delight. Always open to receiving feedback and animated by an inextinguishable drive to improve, she displayed great vision and helped me prioritize my efforts by setting clear achievable targets. To put it bluntly, Anna might be the best team leader I’ve ever encountered.”

    Samuel Marc
    Senior UX writer, Kry

  • “Anna is simply a great leader. I have seen her setting up team structures and processes to empower UX writers do their best work. Most of all she managed to create a team not only with great values, ways of working and culture but a team that still inspires the whole Kry organization.”

    Foteini Ioakeimidou
    Design operations manager, Kry

About the network

House of UX works with skilled content professionals across the world.

People in our network have different backgrounds but they all focus on the words in digital products in one way or another. Some focus more on strategy whereas others are more hands-on.

No matter their strength – they help you get to where you need to be.

What matters to us

We’re driven by empathy, creativity and quality. We’re humble and kind.

We care about people. The ones we work with, but also the users of the experiences we create.

This is what you get when you join the network. Or hire us for your projects.